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AppSense Boosts Sales and Engagement with IT Managers Using Citrix Online’s GoToMeeting

02 February 2010

Leading provider of user environment management solutions utilises online meetings to collaborate, demonstrate and present

Chalfont, UK. – 2nd February, 2010: – AppSense, a leading provider of user environment management solutions (UEM), has boosted its sales efforts and market expansion plans by using Citrix® GoToMeeting® to engage online with enterprises and their IT departments worldwide. The easy-to-use online web conferencing tool has also delivered 40 per cent cost savings due to the all-you-can-meet, flat-fee pricing model.

AppSense is using GoToMeeting to present the AppSense product portfolio to prospects and hold briefings with existing customers and partners. The reliability and rich features of the online meeting tool are enabling AppSense to provide flawless demonstrations of its technologically advanced solutions and hold sessions with multiple participants no matter where they are located.

GoToMeeting features AppSense is using to maximise the effectiveness of its online collaboration approach include:

  • Annotation tools – to draw, highlight and point to items of interest on the screen
  • Sharing capabilities – to instantly change presenter or share keyboard and mouse controls
  • One-click meetings - that can be set up on the fly or scheduled via easy integration with Outlook
  • Total audio - so participants can join via VoIP, phone or a combination of the two

We spend a lot of time interacting with our prospects, customers and partners and being able to visually demonstrate new products and technologies is so much more effective than explaining it in words," said Angela Cunvin, Marketing Manager. "GoToMeeting allows us to quickly and easily jump onto impromptu web meetings to talk through more technical aspects of our products, which makes the job of our staff a lot easier and their time more productive."

With a focus on global expansion, AppSense has also rolled out GoToMeeting to its travelling employees, who need to collaborate with each other while they are on the road, as Angela Cunvin explains: "Real-time communication is key for our staff to work productively and effectively with an increasingly global customer base. GoToMeeting offers us the instant connectivity of email or a messaging service, but with the richness of collaboration achieved through face-to-face meetings."

"Many businesses now operate multiple sites in worldwide locations, making face-to-face meetings expensive, inconvenient and difficult to arrange. AppSense is demonstrating how GoToMeeting can break down borders and enable companies to learn, share and collaborate, no matter where they are," says Andrew Millard, Director of eCommerce, Citrix Online EMEA.

To learn more about GoToMeeting and to try the product free for 30 days, visit www.gotomeeting.com

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