Award Recognizes AppSense’s Dedication to the Channel by Providing Innovative Lead Generation and Promotion Programs
NEW YORK - February 22 2010 - AppSense, the leading provider of user virtualization solutions for the enterprise, today announced that Nigel Wilson has been named a 2010 Channel Chief by the Everything Channel’s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.
After joining AppSense seven years ago, Mr. Wilson has led the growth of the channel program to include over 300 partners. In 2009 alone, average deal sizes increased by over 50 percent. In addition, over the past year Mr. Wilson has been responsible for a number of investments AppSense has made to the channel including increasing technical resources to support and assist pre- and post-sales work, increasing MDF availability to the channel to promote and increase their sales, producing best practice guides to help software implementation, and offering demos to potential customers.
"AppSense takes a very personal approach to the channel, first by leading all partners through a recruitment process to make sure that we are right for each other, and second by tailoring programs to each partner ensuring that each of them are successful," said Mr. Wilson. "I am honored to be chosen as a 2010 Channel Chief by Everything Channel and I look forward to expanding our channel further."
For the eighth consecutive year the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.
"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offers tremendous insight into the who’s who of the Channel," said Kelley Damore, VP, Editorial Director, Everything Channel. "Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies."
For additional information on the CRN Channel Chief list, visit www.channelweb.com. The Channel Chief list was published in the February 22, 2010 issue.
About AppSense
AppSense, the leading provider of user virtualization solutions for enterprises, makes physical and virtual desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience from any desktop. AppSense technology is used around the world by companies such as JPMorgan Chase, Lowes, United Airlines, Wachovia, Wal-Mart, ESPN and CB Richard Ellis. AppSense has offices in New York and Palo Alto in the US, London and Manchester in the UK, and additional offices in Munich, Melbourne and Amsterdam.
